LIFTD+: Building Community for Cannabis Users
LIFTD+ is a digital platform designed to make cannabis education more approachable, trustworthy, and personalized. Through curated content and community-driven stories, it helps users explore cannabis for wellness, lifestyle, and everyday use with greater confidence.
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My role on the LIFTD project was as a UX/UI Designer, working alongside a team of developers to improve the app’s design, wireframes, user experience, and overall flow. I designed and developed the high-fidelity prototype, which served as a visual and functional guide for developing LIFTD’s minimum viable product (MVP).
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5 Weeks
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Adobe Illustrator
Figma
The Problem
LIFTD+ needed a more intuitive and engaging experience that could make cannabis education feel approachable, trustworthy, and easy to navigate. The goal was to improve the user flow while creating a stronger foundation for the MVP.
Branding
For the visual direction, I focused on creating a calm, modern, and welcoming experience. I developed the color palette, custom iconography, and design component system to create a cohesive visual language across the platform while maintaining clear hierarchy, accessibility, and a mobile-first approach.
Before & After
BEFORE: The development team created the initial wireframes to establish the platform’s structure, functionality, and user flow. These early concepts provided a strong foundation but needed further refinement and visual design.
AFTER: I updated the wireframes and user flow, then refined the layouts, visual hierarchy, and design system to create a more polished, cohesive, and user-friendly experience.